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& nbsp; & nbsp; & nbsp; Chinese shoes network Sept. 25 news, this time by no means groundless. Countryside campaign Adidas, Nike and other brands has begun. & nbsp; & nbsp; & nbsp; as Adidas, a member of the China Development Department, Li Qiang, the past six months have been among the county-level cities and forth. He told the "China Business" reporter, in 2009, the Boston Consulting Group (BCG) to Adidas Chinese market to do forecasts show that market penetration to three or four lines are the best choice to expand market share, so the 2010 Adidas overall expansion strategy to low-level market. & nbsp; & nbsp; & nbsp; Nike's strategy is exactly the same, even after it said it would introduce low-priced products leaked the main tier market. But how strange a foothold in this market, including changes in product pricing, channel development and management model and Cheap air jordan 12 ovo other aspects are cause for concern. countryside round Li Qiang think Adidas countryside has become a trend. At present, China's sportswear market cities approaching saturation, the newly opened shopping mall business also deteriorated, including the entire retail outlets, including department stores are in tier market penetration. It is also a platform Adidas countryside. He disclosed that as early as 2009, Adidas hired Boston Consulting Group (BCG) on the development of the Chinese market, making predictions, it is the whole of China and regions all cities above county level, according to disposable income, The total retail sales of social consumer goods and purchasing power and other indicators, divided into 1-7 class city. Combining adidas terminal sales data found that in 2007 ~ 2009, 1-3 class cities, sports products terminal sales to remain flat or even slig Retro jordans for sale htly declining trend; the result 4-7 class city just the opposite, sports products showed market share expansion momentum. "So our conclusion is that if not only affect sales of existing stores in the 1-3 class city to shop, but can not guarantee the quality of the shop. So go to low-level city is our 2010 In the general direction of expansion. "Li Qiang said that in the past in the new shop, shop the proportion of 1-3 class city with a 4-7 class city is about 6:4, but in 2010 this ratio will be reversed, Adidas in 2010 about 500 new store opening program, the number of low-level city shop will account for 70%. Nike shop area and the number is very consistent with Adidas. Currently the shop three or four line market dealers almost the same time agents Adidas and Nike. "Adidas, Nike, the largest city in the fierce competition, the four-tier cities penetration is a go cheap jordans for sale od choice. while countering domestic sporting goods companies Li Ning, Anta and other rural areas surrounding the city shop strategy . person "who has served in Anta dealer representation. Obviously, this is also a dealer to expand the market opportunities. Guangzhou Bao Yuan Trade Co., Ltd. is Nike, Adidas and other brand dealers, mainly through the development of secondary distributors model to four-tier cities to shop. "Now the big city rents account for about 25% of sales, while low-rent low level of the city, so the chance of profit than the big cities, the net profit is also relatively high." Bao Yuan Trade Department of Business Development, sources said. The other big auto Belle report shows that Nike, Adidas sales of the two brands accounted for more than 80% of the Group's sportswear business, the net creation of 282 movement in the first half of 2010 Clothi cheap jordan shoes for men ng stores are also the two brands. Nike encourage dealers to second and third tier cities and even forty-five shop and give shop subsidies. different markets But for good "city marketing thinking" of multinational companies, the countryside is clearly a complex issue. & nbsp; & nbsp; & nbsp; ". We have no experience in the low-level operation of the market," said Li Qiang. Jianfeng, general manager of high cover consulting director Bo told reporters, in the process of dropping a multinational brand, product pricing, channel development and may encounter a variety of counterfeit products are the need to carefully consider the issue. Adidas currently practice no difference to the countryside and cities. Li Qiang said the next one to two years of low-level market, Adidas is part of the experimental stage, and now do not know how to price these markets acceptance. Retro jordans for sale However, low-level dealers in the market habitually choose when ordering the public price of the product. For Nike will launch a low-cost product, Nike said it has not yet mastered this information. "Nike and Adidas to be appropriate to expand the proportion of medium-priced products rather than cheap seize the low-end market, otherwise it will hurt its high-end brand image." The dealer has served in Anta told reporters , domestic brand Anta, Li Ning, the same function, the price of fabric, the series is about 65% of foreign brands. Olympic Sports Goods Co., Ltd. CEO Xu Zhihua also believes that Nike launched a series of low-priced products is unlikely, because the price positioning is very important, but may introduce individual styles. He said that Nike has lowered prices in 2009, but does not affect the sale of the Olympic. But high Janus believes that the four- Cheap air jordans for sale tier market has enormous purchasing power has not been excited, and this is now a lot of brands dropping of important reasons. Nike, Adidas and so long as the control sales area, pay attention to the brand of tonality, guarantee the basic quality, then stretched product line by introducing different price of the product, limited impact on the brand. Foreign personal battle within One strategy Adidas shop location in a low-level market is to see if the local Anta, Li Ning, and other domestic brand stores and sell fire, then open a shop on the side. Clearly foreign brands on the market dropping as a threat to domestic enterprises, not small. Interestingly, Nike will launch low-priced shoes messages directly caused the stock market turmoil. because the market is always three or four lines of the headquarters of the domestic brands. Xu Zhihua told reporters that now t cheap jordans online he fight is the brand enterprises and end, as of the end of August 2010, the Olympic distribution network in China has reached 6,949, an increase of 153 over the end of June, the shop now or in the third-line market-oriented, because this market is Pick foundation lies. Meanwhile, Pick, Anta and other domestic brands are also accelerating the "encircling the cities" shop strategy. Olympic currently in Beijing, Shanghai, Guangzhou, Shenzhen and other cities out of more than 200 stores. Hua Xu said with a smile not afraid close competition.As a tribute to the Florida Marlins (now Miami Marlins) to win the world championship for the first time in 1997 to honor, Miami popular shop Solefly and Jordan brand teamed up to create the following this new Air Jordan XX3. 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